Great Information on Web Content
Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI
View more presentations from Joe Pulizzi. (tags: junta42 publishing)
February 12th, 2009 - Posted in Web Content | | 0 Comments
Corporate Blogs at the Bottom of the Trust Continuum
This trust chart is courtesy of Jeremiah Owyang at Web Strategy by Jeremiah. Not too surprising that Corporate blogs are at the bottom of the trust continuum, which arises I’m sure from the fact that too many companies try to use their blog as another direct mail marketing tool.
The really great company blogs promote transparency, add value, and welcome their customers voice. I recently wrote a guest post about this topic at Network Solution’s blog.
Disclaimer: I work for Network Solutions.
Shashi Bellamkonda does a great job of fostering the unfettered exchange of ideas. After a brief discussion of another Owyang article, he asked for a guest post on the Networks Solution’s corporate blog. I was happy to oblige.
December 16th, 2008 - Posted in Blogging, Ethics | | 0 Comments
Dark Lord of SEO
After taking the SEOMoz SEO Quiz I am officially an SEO Dark Lord.
Now the only question. . . How many times did I actually have to take it to achieve that status? The truth - Twice. 
The first try I was an SEO Professional.
December 15th, 2008 - Posted in SEO Industry | | 0 Comments
John McCain Encourages Spamming
In an effort to get elected President of the United States, John McCain is now encouraging supporters to spam blogs and web sites with comments about how great he is. According to the Washington Post:
On McCain’s Web site, visitors are invited to “Spread the Word” about the presumptive Republican nominee by sending campaign-supplied comments to blogs and Web sites under the visitor’s screen name. The site offers sample comments (”John McCain has a comprehensive economic plan . . .”) and a list of dozens of suggested destinations, conveniently broken down into “conservative,” “liberal,” “moderate” and “other” categories. Just cut and paste.
P.S. you get “reward points” for posting these comments that you can trade in for gifts. So, if you’re not willing to do it because you like him, maybe you’re willing to do it for free crap.
Give me a break. I don’t know what McCain’s campaign people are thinking. This is not only insincere, it’s unethical. I totally understand that drumming up support and positive discussion is important for a political campaign, but spamming blogs and web sites with bogus (perhaps I should say “guided) comments is B.S.
As an Search Marketing Professional, I totally understand the importance of links and social media presence, and I have always encouraged clients that want more search visibility to get involved in the blogging community. But, the one piece of advice I am always most adamant about is that “You must participate sincerely in order to get the most benefit out of it.” If you’re participating just to get links or improve rankings, you’re cluttering up good content and you’ll eventually get bored. Actually participate and add to the conversation. There is enough useless crap on the Internet as it is.
Am I being ridiculous. Am I the only one that sees this as a bad SEM practice that’s conceivably black hat?
August 7th, 2008 - Posted in SEO Industry | | 0 Comments
Brent Csutoras Says “Shut the *$#* Up!”
Whiteboard Interviews - Shut The #&@$ Up!! w/ Brent Csutoras from Scott Willoughby on Vimeo.
July 16th, 2008 - Posted in SEO Industry | | 0 Comments
